Colleen Sullivan Palus
CEO and Founder
After almost a decade in pharmaceutical sales and seven national industry awards, Colleen founded LiteWing Naturals as a conscious way to parlay her corporate experience and training into her ultimate dream job: a position that aligns with her moral and ethical code and allows her to express her true nature as an advocate. The natural products industry gives her the opportunity to promote a lifestyle she’s passionate about and foster a sense of wellbeing for individuals, consumers, small businesses and manufacturers. Colleen is also deeply committed to the success of her employees. Having had the benefit of working with an executive mentoring team in the pharmaceutical industry, Colleen takes an employee-centered approach as CEO of LiteWing Naturals. She works to develop each of her employee's strengths and invests in training to build a foundation in sales, which results in careers that provide personal fulfillment and professional security. Colleen shares her life near the New Jersey shore with her husband, John, and their dog, Kava. One of her favorite past-times is enjoying live music for the sense of community and oneness it builds among the band and audience. “It always makes me feel deeply connected to everyone else sharing the same space around me,” she says.